HONG KONG, ATLANTA, SYDNEY – 20 January, 2009 – CDC Software, Praxa’s parent company and a wholly owned subsidiary of CDC Corporation and a provider of industry-specific enterprise software applications and business services, announced today that Starkey Laboratories, Inc., one of the world’s leading hearing technology companies, plans to implement Pivotal CRM at its worldwide sites to help centralize and streamline customer information to strengthen their high quality customer service and support long-term growth.
More than 700 Starkey employees from their marketing, sales, customer service and warranty departments are expected to be using Pivotal CRM at its offices located in the U.S. and in facilities in 18 other countries. The Australian operation is expected to implement the Pivotal CRM later this year after the initial completion of its US, Canadian and Mexican operations.
Starkey plans to use Pivotal CRM’s comprehensive functionality in sales force and service automation, marketing automation, partner management, mobile and handheld, call scripting, and enterprise performance management.
Eden Prairie, Minnesota-based Starkey is a privately-held, global hearing technology company that is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey employs more than 3,500 people, operates 22 facilities and conducts business in more than 100 markets worldwide.
Starkey outgrew its sales force and contact management system, and selected Pivotal CRM for its deep out-of-the-box functionality, scalability, and the flexibility to configure the applications to their unique business processes.
“We like that Pivotal CRM offers functionality that is designed to make it easier for us to market, sell and service customers across all our channels, strengthening our customer service and ultimately helping our bottom line,” said Keith Guggenberger, senior vice president of operations at Starkey. “We looked at other major CRM systems and feel that Pivotal CRM is ideally suited to address our specific business processes, as well as support our long-term growth.”
“We are very excited to add such a prestigious global leading manufacturer to our customer base,” said Bruce Cameron, president of CDC Software. “We believe that this implementation further illustrates Pivotal CRM’s success in fostering continuous improvement and meeting the specific needs of manufacturers with complex and distinct business processes governing their customer relationships.”
About Pivotal CRM
Pivotal CRM helps organizations create superior customer experiences and offers rich functionality, a highly-flexible application platform, a full-customer-relationship-management application suite, and best-in-class customization abilities, all with a low total cost of ownership. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile and handheld, partner management, and marketing automation.
Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by more than 2,000 companies around the world. For more information about Pivotal CRM, please visit www.pivotalcrm.com.