Sydney, Australia – 5 November 2007 – CDC Software, a subsidiary of CDC Corporation and provider of industry-specific enterprise software applications and business services, today announced it has acquired Microsoft CRM specialist Snapdragon Consulting (Snapdragon).

Under the terms of the acquisition, Snapdragon will become part of CDC Software’s Australian consulting services arm, Praxa Limited.

The acquisition augments Praxa’s existing CRM capabilities with Snapdragon’s experience implementing and customising the Microsoft platform, gained since the product’s pre-beta days.

Founded in 2002, Snapdragon is focused on Microsoft Dynamics CRM and was awarded Microsoft’s ‘CRM Partner of Year’ in 2005. The company runs Microsoft’s Australian CRM User Group as well as the www.MSCRM.com.au website, a community portal designed to support Microsoft CRM users. Like Praxa, Snapdragon is a Microsoft Gold Certified Partner and one of the first companies in Australia to be accredited by Microsoft.

John Clough, chairman of Praxa, said the decision to acquire Snapdragon is a strategic move that matches complementary competencies across the two businesses.

“This acquisition aligns with Praxa’s plan to gain greater breadth in complementary Microsoft technologies and specifically more depth in our CRM expertise,” said Clough.

“Adding Snapdragon’s team of Microsoft CRM specialists to our broad portfolio of services positions Praxa as a leader in Microsoft CRM consulting and implementations in Australia.”

Industry veteran Guy Riddle will remain general manager of the Snapdragon business. Over the last 10 years, Guy has specialised in CRM and is one of very few people in the world to receive the exclusive Microsoft Most Valuable Professional (MVP) Award for his contribution to the Microsoft CRM community.

Riddle said, “Snapdragon’s integration into the CDC family will allow us to better serve our customers by offering them greater technical capabilities across a range of complementary technologies including Business Intelligence, SharePoint and reporting.
As part of Praxa Australia, we will be able to more effectively service larger clients, competitively position ourselves to best serve their needs and offer rich technical expertise across Australia’s eastern seaboard.”

Praxa will relocate Snapdragon’s existing teams, based in St Leonards and Melbourne, to its North Ryde and South Melbourne offices respectively.

For more information on Snapdragon, please click HERE.