CDC Pivotal CRM 6.0 Recognised for Delivering Compelling User Interface,
Flexibility and a Quick-to-Implement Solution
SHANGHAI, ATLANTA, SYDNEY - 16 June, 2010 — CDC Software Corporation (NASDAQ: CDCS), a hybrid enterprise software provider of on-premise and cloud deployments, today announced it was recognised as a leader in “The Forrester Wave™: CRM Suites For Large Organisations, Q2 2010” and “The Forrester Wave™: CRM Suites For Midsized Organisations, Q2 2010.”
In the “Forrester Wave: CRM Suites for Large Organisations,” Forrester evaluated 18 leading customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of large organisation. In that report, CDC Software was among six vendors recognised as a leader and cited for gaining ground with flexible, quick-to-implement solutions.
Also, in the “The Forrester Wave™: CRM Suites For Midsized Organisations, Q2 2010,” Forrester evaluated 19 leading CRM suite solutions against 516 criteria reflecting the requirements of midsized organisations. CDC Software was among seven vendors cited for gaining ground with flexible, quick-to-implement solutions, priced for the midmarket.
According to the Forrester report, “Pivotal’s strengths include low license costs and strong sales force automation, marketing, customer data management, and internationalisation capabilities. It also provides sound eCommerce functionality. The product offers native support for rich Internet application frameworks such as Ajax and Microsoft Silverlight to provide a better UI than can traditionally be accomplished through Internet applications and make them more similar to desktop applications. This promotes higher user adoption and productivity, which is the linchpin for value realisation from CRM solutions.”
“Forrester Research’s latest CRM reports indicate CDC Pivotal CRM’s position as a leader in the CRM space,” said Jason Rushforth, president of Front Office solutions for CDC Software. “We believe that Pivotal CRM is a clear choice for small and medium-size organisations, as well as large enterprises, seeking rich CRM functionality, consistent customer experience management, fast implementation, easy configuration and personalisation, and low maintenance, all with the ease of use and affordability.”
CDC Pivotal CRM 6.0 is a customer relationship management platform based on Microsoft.NET Framework 3.5, Windows 7, Windows Server, and Microsoft's SQL Server. It provides task-based navigation, embedded Microsoft Office SharePoint Server 2007 and Microsoft Office System 2007 applications, easy customisation, a smart client user interface, high-user adoption and a low total cost of ownership (TCO). CDC Pivotal CRM is a highly flexible CRM solution that addresses the unique industry-specific requirements of certain targeted markets and easily and cost-effectively adapts to company-specific business practices.
The tight integration with Microsoft Office Outlook 2007 (including calendaring, task and e-mail capabilities) within the platform allows users to complete much of their daily work without having to leave their CRM system. Pivotal CRM features also provide easier customisation, enhanced searching and reporting capabilities, the flexibility to conform to a company’s way of doing business and ease of use, all of which helps to increase user adoption and lead to overall higher worker productivity.